Sheryl Sandberg (the Facebook COO) has launched a campaign to ban the use of the word ‘bossy’. There’s a website and a video that features famous women such as Beyoncé and Condoleezza Rice. The reaction from the press has been varied, with a few positive articles (like this one), but a much larger number of negative ones. Some of those have been reasonable, and instead wanted to reclaim the word, others have been so stupid I think I killed braincells just reading them.
Personally I like the campaign. Although I don’t think it matters if the word gets shunned or reclaimed. History has shown plenty of successful examples of both cases. I just like the fact that it’s being discussed and people may become more thoughtful of how language can shape expectations or behavior. In my part of the business world, even ‘boss’ doesn’t really get used these days, except perhaps occasionally in an ironic context. People are described as managers or leaders, all words with positive associations. The word ‘boss’ has a negative edge, and the word ‘bossy’ is both negative and highly gendered.
Of course, wearing my kinky hat (handkerchief? handcuffs?), I’m a big fan of the type of woman that might occasionally get labeled today as bossy. Anytime I hear someone describe a female friend as bossy my ears perk up and I start making subtle inquiries into her dating and relationship status. It’s up there with feisty, aggressive and intelligent as great trigger words to pitch to me on any attempted blind date set-up.
This forceful and articulate woman, shown here demonstrating a strong leadership role in her relationship, is from the Subby Hubby site. I originally found the image on the CFNM classics tumblr.
