I don’t normally post Sardax artwork. Not because I don’t love it, he’s without doubt my favorite femdom artist, but because he earns a living via his paysite. It’s one thing to share a single photograph from a commercial site. They typically make money from videos and any one scene will have dozens of photographs clicked off. It’s quite another to freely share a single piece of artwork that the artist spent hours slaving over.
The Sardax images below are a little different. They were done in collaboration with Afira, a British based contemporary women’s clothing brand. As the designer herself explains in an interview…
I have known and admired Sardax’s work for a long time. Then one evening I found myself sitting next to him at a dinner party! We hit it off immediately, became friends and creative collaboration soon followed.
….
I hope my customers will see images of women experimenting with, enjoying and flaunting their sexual power. I can only imagine Sardax’s fans will see the same, but perhaps from the very particular perspective of men who adore that power in women.
My first thought was: Why don’t I get invited to those kind of dinner parties? My typical dinner party experience is someone explaining how new types of switch routers will change the design of data center network fabrics. I need less geeks and more femdom illustrators to split a bottle of Cabernet with. My second thought was around how brilliant it was to see this kind of crossover. It’s not a freakshow collaboration. The kind where a mainstream brand gets some free publicity by doing some ‘shocking’ S&M images and briefly flirting with controversy. Instead it seems to be the case where artists in two different but related fields saw a chance to work together. The end result is some great art and a message of normality* and acceptance for femdom. That can only be a good thing.
You can see the rest of the images at the Afira site under the Dark Daze collection.
* OK, so the images don’t depict anything close to normal. But neither does a lot of advertising. I mean that it’s normal in the same sense that a brand might choose a sports star or a music start to cast a positive light on their products. It’s halo style advertising, which is very unusual in a BDSM context.