Most pro-dommes invest a bunch of time in brand management and marketing. It’s no good being a wizards with whips or looking lovely in leather if nobody know that. To that end they build websites, curate their social media, film clips, write articles, model fetishwear and generally put their dominant diva selves out there.
I thought I’d seen most ideas for domme brand building over the years – until I stumbled on this article on a domme’s bespoke typeface. London’s Jane Grey worked with WMH&I to create a custom typeface for her brand.
The brand’s distinctive asset is “binds”, strips of their bespoke typeface distorted to appear like ropes or leather, adding a subtly erotic edge to the campaign without nudity. The ability to suggest and entice is key in WMH&I’s arsenal of text based playfulness. “The ‘binds’ are a visual representation of Jane Grey’s psychological control,” says Mark. “Always taut, the binds emanate directly from Jane when present in the scene or act as her omnipresent control when she’s just off camera.” Aiming to disarm an audience of willing “subs”, this text-based experimentation dabbles in the dark arts of mind tricks and manipulation.
You can see the typeface in action via Jane’s website. I’m not sure how much it’ll help attractive submissives, but it is interesting to see the effort that can go into brand building.
This beautiful shot was sourced from one of Jane’s social media feeds.